ASIA - The Malaysia Convention and Exhibition Bureau (MyCEB) has appointed UK-based Moulden Marketing as its European sales and marketing representation office.
Moulden Marketing will assist with bids, sales promotions, media relations and marketing programmes in the European convention, events and incentive market.
MyCEB was established to lead the growth of the international business events market for Malaysia. In close collaboration with the industry, MyCEB provides a range of support services in bidding for and securing of international business events.
“To remain competitive, MyCEB’s immediate priorities are to enhance the effectiveness of our sales and marketing strategy,” Chief Executive Officer of MyCEB, Zulkefli Hj Sharif, said. “Our partnership with Moulden Marketing aims to create an expanded market base in Europe which should help provide our clients with a seamless experience, convenience and favourable facilitation.”
Moulden Marketing will be undertaking promotional, public relations and sales orientated activities on behalf of MyCEB, as well as providing research services to identify European event and incentive planners with the potential to bring international business events to Malaysia. Anne Ridyard, with commercial director experience at several trade associations, has been appointed the dedicated business development manager for MyCEB.
Any exhibition-related news? Email sarah@mashmedia.net
