SPAIN – Cost-effective trade show organiser EasyFairs has acquired a majority stake in OMExpo and E-commerce Spain.
Both organised by Eventos OME, the seventh edition of OMExpo and the second edition of Expo E-commerce Spain took place at Feria de Madrid on 16 and 17 March 2011, with around 160 exhibitors and 8,600 visitors. OMExpo has also developed conferences for the online marketing sector in Lisbon, Barcelona and Sao Paulo.
“There is a very good match between OMExpo’s approach to trade shows and our own,” said EasyFairs CEO Jean-François Quentin. “It is the largest online marketing event in Spain. Revenue, exhibitor and visitor numbers are already strong and offer growth potential so we are really delighted to become partners in this venture.
“It is also a great opportunity to strengthen our position in the technology sector in Latin America.”
The deal was brokered by legal attorney José M. Dutilh of Lequid.
EasyFairs recently announced plans for rapid expansion in the next 12 months.
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