GERMANY - The first German edition of Escape Events’ Cruise exhibition has been postponed until 2012.
Originally planned to run in October this year, new dates of 8 and 9 September 2012 have been confirmed by the organiser.
“The main reason for the change was we got support from the whole industry, but we got it quite late,” Escape Events MD Martin Anslow told EW. “We were launching the show in Scotland as well and I wanted to put all my effort into making sure the Scottish show was 100 per cent.”
“I could have run it but I didn’t want to risk having an average event. It’s one of those type of shows that seems to work regionally if you get it right. Germany is a massive market so it’s got to be good because there could be three or four shows in the country. We have got to make sure the first one is good to enable us to do more.”
Also in the international cruise industry, UBM's Cruise Shipping Asia will target the region's growing middle class.
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