AUSTRALIA - Single Market Events and Fresh RM will launch an Australian version of Fresh RM’s Specialty and Fine Food Fair in 2012.
Running from 27 to 28 August at at the Sydney Convention and Exhibition Centre, Speciality Food and Drink Fair is a licence deal between the two companies, with Single Market Events responsible for making the Fresh RM brand succeed.
“It’s their format and we are slightly remodeling it for the market,” Single Market MD Tim Etchells (pictured) told EW. “We have already been responsible for the Good Food Show in Australia. Taking UK food shows to Australia is our bread and butter,” he added.
“Working with Single Market Events, we realised there was an untapped opportunity for an event that addresses the rapidly-expanding Australian fine food and drink market which we wanted to capitalise on through the launch of Speciality Food and Drink Fair,” said Fresh RM business development director Christopher McCuin. “We plan for this to be the first of many international launches in the Fresh RM global events portfolio.”
Single Market Events announced two new editions of its Baby and Toddler Show in Australia earlier this year.
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