WORLD – Global exhibition industry association UFI has published its Euro Fair Statistics report for 2010, a document containing the audited statistics of 1,973 exhibitions from 21 European countries.
The data, collected by 11 auditing bodies, includes exhibitions covering more than 21 million square metres of registered rented space.
UFI MD Paul Woodward said: “We are strong believers in the value of high quality, audited data as a foundation for communicating the importance of exhibitions to marketers. So we are pleased to have been able to draw together this reliable data from most of the big exhibition markets in Europe. We believe this report gives the most accurate picture of the important fairs in the region.”
The events covered in the report, managed by 434 organisers, had 575,597 exhibitors and registered a total attendance of 52.2m visitors. Just under half of the exhibitions were targeted at trade visitors, with 39 per cent at public visitors and 15 per cent targeting both groups.
UFI estimates that the audited trade fairs included in this report represent between 40 and 45 per cent of the European exhibition market in terms of net rented space.
In addition to expanding geographic coverage, UFI plans to produce some metrics per industry sector and on a biennial basis, in order to take into account biennial events. Trends at both regional and global levels will also be developed using the data from the report.
Do you have a news story for EW? Email exhibitionworld@mashmedia.net
