GERMANY - Messe Frankfurt’s consumer goods order and trend show Tendence will work with Austria as its official partner country for the 2011 edition of the show.
Running from 26 to 30 August 2011 at Messe Frankfurt’s namesake venue, the show will be divided into two sections, Giving and Living. The first will focus on creative gift giving and the second on home decorating and furnishing.
“The subject of Austria will be a recurring theme throughout the fair,” said Tendence vice president Nicolette Naumann. “Additionally, there will be several events showing Austria to international trade visitors as a tourist destination, with art and culture as well as wining and dining.”
Meanwhile, Messe Frankfurt’s Automechanika Middle East claims to have become the largest trade fair for its sector in the region.
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