USA - Global Experience Specialist (GES) will begin its brand awareness to visitors to Exhibitor 2011 the minute they touch down in Las Vegas.
GES has created the ‘Paint by Wonders’ journey for attendees to be a part of the moment they arrive at the McCarran International Airport. It continues at its artistic-themed stand at the show, which is designed to illustrate GES’s passion for services and results.
A free branded shuttle bus will take delegates to four different hotels. On the stand, visitors are encouraged to paint a photo via touch screen technology and also to view creations by a live artist throughout the show.
Visitors will also be encouraged to look for hidden 18-inch GES ‘Munny’ figures throughout the show floor. If they take a picture of one, and share it via the GES social network platforms, they will receive prizes.
GES also held an exhibitor training session on its stand on 27 March.
"We recognise the critical role of the exhibitor education session and it is anhonour to be the official sponsor of the Certified Trade Show Marketer programme,” said GES executive VP of strategy and marketing, David Saef.
Exhibitor 2011 takes place on 27 to 31 March at the Mandalay Bay Convention Centre.
Photo credit: Wayne Hsieh
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