EUROPE - The organiser behind the European meetings industry tradeshow EIBTM has confirmed visitor attendance was up 3.7 per cent in 2010.
According to ABC-audited figures, unique visitors to the show reached 14,241 in December 2010 including 8,376 hosted buyers, the highest number to date. The increase was achieved despite many attendees experiencing travel difficulties as a result of heavy snow conditions in the lead-up to and during EIBTM.
Exhibitor attendance was also up 5.5 per cent to 5,865 year-on-year. EIBTM is organised by Reed Travel Exhibitions.
“We recognise how important it is to provide all our stakeholders with independently verified statistics,” EIBTM exhibition director Graeme Barnett said in response to its ABC result. “This allows them to evaluate their own return on investment and can be a reliable method for evaluating and analysing the success of EIBTM as it evolves.
“Attracting strong visitor numbers is key, however, as the leading global event for the meetings and incentive industry, EIBTM is not just about driving attendees. It’s also about delivering quality audiences that include top level decision-makers and senior level buyers.”
EIBTM 2011 takes places from 29 November to 1 December in Barcelona.
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