TURKEY – The team behind Expo Summit India and the recently concluded Expo Summit Africa (pictured) is to launch a new event for the Turkish market.
Expo Summit Turkey will take place in Istanbul on 29 and 30 September, focusing on the growing and increasingly lucrative Turkish exhibitions market.
Mayfield Media Strategies’ Steve Monnington and Anna John will moderate the event, which is based around the theme of exploring growth opportunities in emerging markets.
Participants will tackle issues including the reasons for Turkey’s emergence as an international exhibitions player, and methods of creating, managing and sustaining ‘mega brands’. The Summit will also include a panel session on mapping growth inhibitors in the sector.
Director of Manch Communications, Kiran Mittal, told EW Turkey’s potential for international exhibition organisers is at an all-time high. “There is a lot of M&A activity taking place and it shows the interest of international organisers to enter Turkey.
“Understanding the potential in the sector, we have created a two-day event that will focus on several areas which need immediate attention to improve the way exhibitions are done in Turkey,” she said, adding that she hopes the event will increase international and domestic exhibition organisers’ growth “and pave the way for further partnerships.”
A venue for the event will be decided by the end of the month.
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