EIBTM NEWS - Certain Software has used its appearance at EIBTM to finalise a strategic partnership with MeetingMetrics aimed at giving event organisers better measurement of their events.
By partnering with MeetingMetrics, a meeting results management provider, Certain says its software will help organisers and planners measure and improve the overall effectiveness of meetings, offering new benchmarking and measurement capabilities.
“Whether it's a 50-person sales event or a 5,000-person tradeshow, event organisers can render tangible information which can then be immediately delivered to meeting and event executive sponsors," said CEO of Certain Software, Peter Micciche.
The new service will provide trusted content, as well as methodology in order to measure what is often held as the ‘holy grail’ for event organiser and exhibitor alike, namely the impact that meetings can have from a psychological, behavioural and business impact standpoint.
Founder and MD of MeetingMetrics, Ira Kerns, says the difference between this solution and generic survey tools is that it is “specifically designed to serve the needs of meetings and events, and comes with a full library of content and best practices”.
