UAE - Emap Connect’s UK fashion trade event Pure London has joined French trade shows Who’s Next and Premiere Classe to host a buying event in Dubai, Middle East Fashion Days.
Due to take place from 19 – 21 October 2010, the three-day event will be held at the Madinat Jumeirah, Dubai and will include three catwalk shows a day, sponsored by Fashion TV and L’Oreal.
The third day will be a dedicated consumer day with exhibitors from London, France, Beirut, Bahrain, Kuwait, Dubai and Qatar.
Who’s Next has been running at Paris Expo Porte de Versailles for the past 15 years and together with Premiere Classe it hosts over 1,200 brands twice a year occupying 45,000sqm of gross exhibiting space.
Both shows welcome more than 55,000 visitors on average and its organiser says 42 per cent of buyers are international.
