USA - Online giant Google has endowed the Jackson County Convention and Visitors Bureau (JCCVB) a grant of at least US$30,000 to help the bureau better market its community online.
The JCCVB’s president Mindy Bradish-Orta says that the bureau’s grant application has been approved by Google Grants and involves $10,000 worth of free Adwords per month for three months. Google will then evaluate how well the bureau uses the marketing avenue. If positive, the bureau will receive the monthly allocation for an indefinite period.
The Adwords offering enables the bureau’s advert to be displayed on top of regional search results via Google. The bureau plans to use keywords that support various community and cultural events and organisations.
“Hopefully, we will be reaching a broader audience of people and informing them of the wonderful assets we have,” adds Bradish-Orta.
Agency RJ Michaels will be in charge of the marketing campaign. Its president Bob Michaels says: “Google Adwords presents an excellent opportunity for smaller organisations and businesses to level the playing field and advertise on the same platform as bigger companies.”