Eight topics are on the curriculum of the UFI Exhibition Management School (EMS) programme which runs 19-29 June. They are: Budget and P&L, Customer Centricity & Care, Cross-Channel Exhibition Marketing, Digital Innovation, Global Business Development, Human Resources & leadership, Agile Cross-Sales Strategies, and Strategy Creation and Development.
The programme is designed by exhibition organisers for exhibition organisers and is provided by UFI and MBB-Consulting Group (MBB).
The programme’s target group is mid to senior representatives from exhibition organising companies and the language is English.
There will be ten online sessions, including presentations, group work and networking
Graduates will receive a globally recognised certification for Exhibition Management.
This ‘June edition’ will feature an impressive line-up of lecturers who will share their insights, tips and strategies on the latest industry trends, best practices, and techniques for success.
Julia Kwan, group project director, MMI Asia Pte Ltd (Regional HQ of Messe München) is a progrmame graduate who offers this testimonial: “The events landscape is ever-changing and for me as a MICE practitioner who has been in the industry for 20+ years, I have benefitted greatly from attending the UFI-EMS course and other specialised courses provided by its training partner/s. I have been able to gain new insights, enhance my knowledge and get new perspectives from the speakers and trainers from diverse backgrounds. The courses are conducted in a highly engaging and interactive way where I also get to know many industry peers from around the world.”
Spaces for the June programme are limited, so for more information and to book a place, visit: https://www.ufi-ems.com/
