Dubai Exhibition Centre, Expo City will be the new home for Dubai Active, Dubai Muscle Show & Dubai Active Industry, the Middle East's biggest annual fitness and wellness exhibition. The show returns to Dubai but at its new venue 25–27 October 2024.
Organisers IEG Events say they anticipate 38,000 visitors for an event that will expand to 30,000sqm complete with an outdoor activation area at its new home. The previous editions were at Dubai World Trade Centre, but now the space will all under one huge area, no reason to pass through concourses for different segments/areas. The move, EW understand, also allows for more favourable dates and more opportunity to align with Dubai’s governmental fitness initiatives.
The Dubai Exhibition Centre in Expo City is already well on the way to becoming a key hub with ambitious developments such as the Al Maktoum International Airport underway.
In collaboration with Dubai Sports Council, Dubai Tourism and Expo City, the 2024 edition of the exhibition will host 600 inspirational athletes and health and fitness influencers from around the globe. Attendees will be offered inspirational and educational talks, meet and greets with some of the fitness industry’s biggest names, competitions, group fitness classes and business seminars.
The event will also showcase more than 400 exhibitors representing world-leading sports nutrition, fitness, wellness and bodybuilding brands spanning 40 countries.
The new venue has the Metro leading directly to the exhibition halls, free parking for all visitors and free shuttle buses from the World Trade Centre to Expo City.
Tom Reece, marketing director at IEG Events, said: “Over the past few years, Dubai Active, Dubai Active Industry, and Dubai Muscle Show have all grown exponentially, and we’re delighted to expand our offering to be able to host even more exhibitors, activations and world-class talent. We will continue our unwavering commitment to the fitness and wellness industry and ensure that 2024 will be the best year to date, welcoming more visitors than ever before at its new home in Expo City.”
Dubai Active is renowned for hosting superstar fitness trainers. 2023’s headliners included Kayla Itsines, Krissy Cela and Kelsey Wells in addition to James Smith, two-time bestselling author and motivational speaker, and online personal trainer Chris Williamson. While Dubai Muscle Show has hosted numerous Mr Olympia champions.
The shows are organised by IEG in collaboration with Dubai Sports Council.
