UK-based event management company The Assembly and creative technology agency Engage Works have launched enso, a virtual event platform.
Created to "encapsulate the best of physical events, broadcast, and digital experiences", enso is a hybrid 3D platform for networking, collaboration, commercialisation, and analytics.
enso allows attendees to engage with each other, exhibits, auditoriums where they can view keynote speakers and seminars, and collaborative workshops.
Built on a secure platform, enso is able to integrate with external applications. Current integrations include Zoom, Eventbrite, Shopify, LinkedIn and Facebook. enso has been optimised for both virtual destinations and hybrid events including exhibitions, trade shows, campus worlds, brand destinations, collaborative workshops, fan-based entertainment events, seminars, award ceremonies, conferences and more.
Designed by exhibition and event organisers, enso includes exhibitor promotion functions, as well as integrated ecommerce solutions. Within the marketplace exhibition hall, exhibitors can select from multiple stand templates or design their own stand. These have the ability to display products with videos, image galleries, 3D models and URLs as well as sell products or book services via integrated e-commerce. Inbuilt analytics and personalised post-event reports transform the captured information into dashboards and datasets that provide insights.
Michael Dynan from The Assembly said: “2020 has transformed the way that we collaborate and interact giving us all a mandate for change. We were disappointed by the lack of interactivity available through the existing virtual platforms and concerned that, whilst content supply was often good, the engagement between exhibitors and visitors was minimal. For a platform to be truly successful for exhibition organisers and participants this needed addressing.
"With enso, all environments are bespoke and fully customisable. You can network and interact directly with all attendees in the space or on voice chat and any time with multiple users. Market and exhibition spaces offer the opportunity to view and interact with multimedia and 3D models with full e-commerce integration.
"Guests and visitors can connect with vendors with a one-on-one video call or groups can meet in private. By having built enso first from the viewpoint of the exhibition organisers, we are happy we have created a virtual platform that works effectively for both exhibitor and visitor needs and engagement.”
Steve Blyth, CEO of Engage Works, added: “We are really pleased with the enso platform and how it is creating a wave of new experiences across the sea of platforms out there – virtual has a mixed reputation with some poor executions during 2020, and we hope that enso is giving a new option to organisers, clients, exhibitors and attendees.”
For more information about enso, visit here.