Global B2B organiser Tarsus Group has announced a new partnership with aviation content creator Sam Chui.
Chui is a YouTuber who creates content in the travel/aviation sphere, such as vlog tours of private jets and interviews with the CEOs of major airlines.
Tarsus is partnering with Chui to promote its aerospace division, which organises events such as the Dubai Airshow.
The Dubai Airshow is set to return as a live event this November.
Douglas Emslie, CEO of Tarsus Group, commented: “Sam has built a truly unique platform and has established himself as one of the most exciting and influential aviation content creators out there.
“We are building an innovative, new content offering alongside our aerospace shows and having Sam involved in our new platform, which launches this summer, will really enhance the content we deliver.”
Timothy Hawes, managing director of Tarsus Middle East, added: “During the pandemic we focused on staying in touch with our customers whilst also building new ways to connect and reach new audiences.
“We believe our partnership with Sam to headline content in the lead-up to and at the show itself will be a great way to engage everyone as we prepare to meet again in-person at the Dubai Airshow.”