UK-based global events AV supplier, Smart AV, is encouraging clients, colleagues and the wider AV industry to support bone marrow charity DKMS. The company is ‘going red’, changing its branding and asking people to ‘Swab 4 Smart’.
The company is encouraging as many people as possible to sign up to the DKMS register and become a potential donor (at www.smart-av.com/dkms).
The campaign was launched after Smart AV’s Managing Director Ryan lost his six-year-old nephew to rare condition called Aplastic Anaemia. His life could have been saved had he found a match on the register.
In the UK currently only 2% of the population are on the register, and in Europe it’s 12%.
Smart AV says that 90% of the time, donating bone marrow it’s no different from giving blood: your body only donates cells it has a surplus of (without any lasting impact on the donor) and can be the solution to a range of conditions.
What’s more, for every swab kit DKMS send as a result of the Smart AV campaign, Smart AV will donate £40 to DKMS.
If you would like to sign up, find out more or share the message visit:www.smart-av.com/dkms or follow Smart AV at @smartavhire