Skift acquires EventMB

Travel intelligence specialist Skift has announced the acquisition of online resource specialising in trends, technology, innovation, and education for event professionals.

EventMB was started by Julius Solaris 12 years ago in Italy and is today based in Las Vegas with seven people around the world.

A Skift statement said: “We are excited to bring EventMB into the fold, and will work with founders Solaris and Carmen Boscolo on growing it and plugging it into the digital marketing/tech/design/sales/operations/editorial/research machinery we have built over the last seven years at Skift.”

Skift has been covering the business of meetings and events for the last three years through its Meetings Innovation Report  newsletter and hosts four global forums of its own a year.

Solaris commented in a note to EventMB’s readers: “The fact that Skift acquired EventMB makes me f*$5ing excited. They are a brand I respect — a brand I love…[Skift] has built a movement we want to be part of. We share this vision, and we think that, together, we will disrupt the event industry for years to come.”