Singapore’s business travel industry will receive a major boost next month when TravelRevive tradeshow comes to town. Powered by ITB Asia & Singapore Tourism Board, the tradeshow will take place live, 25-26 November, at Marina Bay Sands Expo & Convention Centre.
Organisers claim TravelRevive will also be the first pilot tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.
Developed by the Alliance for Action on Enabling Safe and Innovative Visitor Experience, this prototype will provide delegates with a very different experience and creative solutions to enhance health and safety. There will be touchless technology and automated registration kiosks, as well as safety measures such as plexiglass shields in exhibition booths and meeting pods that serve as an additional measure to reduce droplet transmissions.
The two-day event will feature conference sessions, exhibitions, as well as opportunities for one-to-one buyer-seller appointments in a safe manner.
Organisers say they expect to welcome 150 hosted buyers from countries across Asia. TravelRevive will also be complemented with virtual interactions which allows a wider global audience to connect with regional travel businesses.
TravelRevive comes off the back of Singapore Tourism Board’s (STB) announcement in September on safe and gradual resumption of MICE events. This is in line with the gradual and calibrated lifting of travel restrictions and the implementation of green lanes with various countries.
Exhibitors in attendance include Singapore Tourism Board and Sentosa Development Corporation. TravelRevive will include virtual aspects such as live telecast of conference, on-demand sessions and online exhibitor directory.
The Alliance has also designed safe itineraries, comprising a selection of leisure activities that comply with safe management guidelines, which will be trialled with the MICE delegates. These safe itineraries could serve as a model for small groups of international visitors when international travel resumes eventually.
In preparation for TravelRevive, the Alliance is also working with relevant government agencies and industry stakeholders to deploy digital enablers to facilitate a seamless and safe visitor experience journey from pre-arrival to 14 days post event.
Dr Martin Buck, senior vice-president travel and logistics, Messe Berlin GmbH - organiser of ITB Asia – states “We are proud to be paving the way for the future of tradeshows through TravelRevive. The MICE industry has been one of the key contributors to Singapore’s growth over the years, and we are proud to be working in close partnership with STB to pilot this gradual resumption of events that will kick start the industry and retain Singapore’s position as a hub for business travel and events.”
Mr Yap Chin Siang, assistant chief executive, Singapore Tourism Board, said: “As we gradually resume MICE events safely, we are heartened to partner Messe Berlin to roll out TravelRevive as Singapore’s first pilot tradeshow and to prototype solutions for the entire end-to-end visitor experience. Public health and safety remain our priority and we have worked closely with the industry to create strict protocols, and reimagine what a safe and high-quality business event could look like. Together with our industry, we want to set Singapore apart as the world’s leading destination for safe, trusted and innovative business events.”
For more information of TravelRevive, visit https://www.itb-community.com/travel-revive/.
This year, ITB Asia 2020 is going virtual, 21–23 October 2020 and will be hosted on the newly developed platform ITB Community, in Asia (ITB Community). Details of the virtual platform can be found in a brochure available for download on https://bit.ly/ITBA2020ITBCommunity
