Singapore Watch Fair broadens out lifestyle festival focusing on luxury

UltraLuxe, a niche luxury festival showcasing independent designers and iconic jewellery, watches, fashion and living style brands, will run in Singapore, 13–22 October 2023. The event is supported by the Singapore Tourism Board and will, for the first time, go beyond the TENT@Ngee Ann City Civic Plaza in Singapore’s prime shopping belt, Orchard Road, to debut with the Singapore Watch Fair at the Resorts World Sentosa.

UltraLuxe is a lifestyle social festival, with networking opportunities for collectors, designers, and is an event that promotes community, culture and sustainability. Its 2022 inauguration saw over 8,000 visitors and US$6m sales; and this year organisers anticipate 10,000 visitors and US$10m in sales.

Angela Loh, founder of UltraLuxe said: “UltraLuxe is a transformational movement, the world’s only festival that converges international and Singaporean independent designers and artisans into a collective brand of niche luxury. UltraLuxe is poised to be the epicentre for sophisticated shoppers seeking connections and self-actualization while experiencing elevated luxury of niche propositions.”

UltraLuxe comprises four exhibitions: Jeweluxe, Advocacy, Homme, and Singapore Watch Fair, spanning two locations.

The Singapore Watch Fair, which has grown in popularity over the years, will be held for the first time at the Equarius Ballroom, Resorts World Sentosa and occupies a larger space. The fair will show creations by independent watchmakers around the world and a ‘collector's museum’ of vintage watches from Patek Philippe, Rolex and more.

Chang Chee Pey, senior vice-president and chief experience officer, RWS, said: “Resorts World Sentosa is excited to be the presenting partner for the inaugural offshoot for Singapore Watch Fair. Hotel Equarius is the perfect setting for these exquisite timepieces from around-the-world, under one roof. The festival aligns with RWS’ promise to offer visitors a year-round vibrant and sophisticated lifestyle offerings that also include Michelin-starred dining and world class attractions.”

Guo Teyi, director, retail and dining, Singapore Tourism Board, added: “We are thrilled that UltraLuxe is returning to Singapore for its second year, adding diversity to our pipeline of quality, leisure events. The expanded festival which now spotlights even more timepieces and jewellery brands, is an invaluable opportunity for local designers to collaborate and showcase their creations alongside global brands.”



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