On 3 May, Korean Air hosted an event at the airline’s Incheon International Airport hangar showcasing a special livery in support of Korea's successful bid to host the World Expo 2030.
The Expo will take place in South Korea’s second-largest city, Busan.
Present at the event were:
- Han Duck-soo, prime minister of the Republic of Korea
- Walter Cho, chairman and CEO of Korean Air
- Tae-won Chey, co-chairman of the Bidding Committee for World Expo 2030 Busan
- Jang Sung-min, senior secretary to the president for Future Strategy
- Keehong Woo, president of Korean Air
“Hosting the Expo in Busan will be a great opportunity to further advocate our nation’s presence on the global stage,” said Cho in his welcome address.
“As a leader in global aviation, Korean Air will take advantage of its extensive network to support the bid.”
To support the bid, the airline unveiled a special Boeing 777-300ER livery featuring BLACKPINK, a renowned K-pop group. In March, Korean Air signed a partnership agreement with YG Entertainment and became the official airline sponsor of BLACKPINK’s world tour.
The special livery will begin its journey on 4 May departing from Seoul Incheon for Paris Charles de Gaulle and will make stops in multiple destinations served by the 777-300ER fleet on the airline’s global network.
“The Korean Air livery unveiled today is a testament to Korea’s vibrant and influential cultural scene that has captivated the world,” said prime minister Han in his speech. “We look forward to seeing the Korean Air livery making stops around the world to exhibit the nation’s resolve to host the World Expo in Busan.”
In addition to rendering travel arrangements for the Bureau International des Expositions (BIE) Enquiry Mission in April, the airline has also invested in promotional videos. Korean Air’s inflight magazine, Morning Calm, also features promotional articles highlighting Busan’s capabilities to host the World Expo.
Korean Air offers operates around nine flights daily from Seoul’s Gimpo Airport to Busan.
