The Exhibition Think Tank Club is to host, together with Info Salons, a workshop on 31 January on ‘How to monetise your data’.
With four great speakers, the interactive session will run 11am UK Time/ noon CET/ 3pm Dubai Time and cover the following points:
- Communities and using data as a way of thinking
- Using data to understand your customers better
- Insights, marketing automation
- What is blocking our industry monetising data?
- Creating value with data
- Direct and indirect monetisation
The session follows the ETT Club workshop and panel discussion last October on the topic ‘What are the digital challenges in the exhibition industry’, where a discussion on data and revenue was started. This new, deep-dive session is designed to help attendees understand and overcome some of the challenges data monetisation involves.
The speakers for the 31 January workshop include:
- Wilbert Heijmans, partner and chair, Info Salons MENA
- Vasileios Papadopoulos, managing director, Info Salons MENA
- Mark Parsons, managing director, Events Intelligence
- Matthias Tesi Baur, CEO and founder, MBB Consulting Group.
Registration link here
