Messe Frankfurt India has announced the launch of Media Expo in Chennai, an event for marketing professionals to source indoor and outdoor advertising, printing and signage products and services.
Covering the realm of modern advertising under one roof, Media Expo will mark its launch in Chennai, this year, from 18 to 20 November at the Chennai Trade Centre.
With 38 editions in Mumbai, Delhi and Kolkata and the success of its recent edition having set new visitor records in Mumbai, the organiser has decided to take the exhibition to the south to create a hub for innovations in the field of printing, indoor and outdoor advertising and digital signage.
India's advertising investment is estimated to see growth in 2016. Overall advertising revenues are expected to grow at a compound annual growth rate (CAGR) of 13 per cent, exceeding Rs. 81,600 crore (USD$12.29bn) in 2019 from Rs. 41,400 crore (USD$6.24bn) in 2014.
“Technology has prompted tremendous change in the advertising industry. With the consumer base becoming even more segmented, a specialised show like Media Expo covering varied advertising and promotion mediums can provide expansive reach within key target segments in the South Indian market,” explained Raj Manek, executive director and board member of Messe Frankfurt Asia Holding.
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645m in sales and employing 2,297 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international sales partners, operating in more than 160 countries.
