New exhibition Marketing Months project launched by ETT Club

Following the launch project Journey to Reopen the Exhibition Industry, the Exhibition Think Tank (ETT) Club’s new mission is focusing on exhibition marketing under the theme: Exploring the Best Reopening Marketing Strategies. The first event under the new theme will take place on 23 September with regular events under this new mission running until November.  

The ETT Club says it will bring together marketers and other industry professionals from around the world to share their experiences, innovate and contribute to the future success of our industry. The ETT Club Exhibition Marketing Months will host a range of events including panel discussions, marketing sprints, presentations and networking opportunities. The events are open to all event professionals eager to kick-start the industry post pandemic.

The inaugural event in the ETT Club Exhibition Marketing Months will be a Sprint under the title: ‘How does marketing communication need to change to reopen an exhibition?’, taking place online on the 23 September, with the second session slated for the 6 October. “The Sprint is a great opportunity for the industry’s marketing community to come together and participate in and to benefit from fresh ways of thinking,” says Matthias Tesi Baur, founder of the ETT Club and MBB-Consulting.  

The events programme for the ETT Club Exhibition Marketing Months will also include online sessions (21-28 October) on reviewing the best marketing tools in the industry and will end with a competition: Best Marketing Reopening Campaign, which invites marketers across the industry to submit their success stories and learnings from their reopening campaigns.

Since the inception of the ETT Club, the Club has focused on how the industry can work together come back from the pandemic stronger and innovate. “Over the next couple of months, we will be celebrating the role Marketing plays in the industry bouncing back. We’re really excited about our calendar of events focusing on the marketing campaigns and strategies that have helped reopen and relaunch events during the pandemic” adds Tesi Baur.

The ETT Club is a global online platform for exhibition industry professionals to network, debate and continue to help the industry move forward.

To register and access the upcoming Marketing Months events, along with other exciting micro-workshops and panel discussions, click on this link:

Other upcoming ETT events include:

Micro workshop: Engaging more successfully with your exhibitors, 7 September, 14.000 UK Time.

This Micro-Workshop for organisers will cover: How to run successful exhibitors’ day and how to optimise attendance? What is the right format? What is the top topic exhibitors need to hear? How to train exhibitors’ organisers? Lecturer: Simon Naudi, CEO, Answers Training International the micro workshop is free for ETT Club Gold and Basic members.

The ETT Club is then organising a panel discussion, 14 September, 13.00 UK Time, on How important is your rebook strategy as we return to live events?

The panel will be moderated by Debbie Lee, founder and director, Benchmark Collective and ETT sub-group ‘Event Profs Without Borders’ group leader.

Straight from International Confex, this fantastic panel of speakers give their strategic and first-hand experience of delivering rebook post pandemic and discuss the role of technology in supporting your clients to understand the return on their investment. This online session will discuss why rebook is essential to get back to live and how to deliver the most effective rebook in a post pandemic world; giving helpful tips from the exhibition floor and dispelling any fears about rebooking in 2021.


  • Darren Wright, Confex event director, Mash Media
  • Helen Harlow, director and event sales specialist, Benchmark Collective
  • Mark Maydon, commercial director, Crowd Connected
  • Oliver Merlin, managing director, Latitude 38

This event is free for all and you  can register here: