New event technology product Twigged launching in April

A new event technology company based in the UK, Twigged, is launching soon.

Twigged aims to simplify the registration process for conferences and trade shows, eliminating the need to fill them in multiple times. It also serves as a digital event wallet, while giving event participants complete control of their data.

Twigged is being developed by AMMP Digital, a company co-founded by Matt Coyne, formerly of event tech company GES, and Bogdan Maran.

The product can be used across numerous digital event platforms. It is currently being developed in beta, and is looking to launch in April 2021.

Matt Coyne commented: “I am passionate about making event experiences better for participants at every single touchpoint. This platform will be a powerful tool for event organisers to relieve the frustration attendees often feel at their first point of contact with the show brand.

“The benefits of Twigged are not solely focused on improving the customer experience, it will also improve data quality for event organisers globally.”

Bogdan Maran commented: "We are delighted to form an alliance with Matt, our mission being to re-imagine and re-purpose every aspect of our industry, with a particular focus on how we look at data-driven personalised experiences, across all events."