Monica Lee-Müller (pictured below), managing director of the Hong Kong Convention and Exhibition Centre (HKCEC), received the JMIC Profile and Power Award for 2023 at IBTM World in Barcelona.
The members of Joint Meetings Industry Council (JMIC) have acknowledged Monica's outstanding leadership and significant contributions to the events industry, recognising her exceptional achievements, global influence, and commitment to sustainability.
One of Lee-Müller's key initiatives is the Think Before Plastic campaign, launched in 2018, which has made a substantial impact on sustainability efforts at the HKCEC. The campaign successfully phased out 1.7m pieces of disposable plastic annually.
Due to this, the initiative earned the UFI Sustainability Award in 2019 for its approach and engagement with exhibitors, service providers, and various audiences.
Monica's commitment to social responsibility is further emphasised by her support for projects like the Food Angel food rescue program. In 2023, she was awarded the Medal of Honour by the Hong Kong Special Administrative Region Government in recognition of her development of the convention and exhibition industry in Hong Kong.
James Rees, president of the Joint Meetings Industry Council, says: “Monica Lee-Müller exemplifies the qualities we seek to recognise with the JMIC Profile + Power Award.
“Her leadership at the Hong Kong Convention and Exhibition Centre, coupled with her dedication to sustainability through initiatives like Think Before Plastic, has had a profound impact on the industry.”
The JMIC Profile and Power Award
The JMIC Profile and Power Award, presented annually at IBTM World in Barcelona, acknowledges individuals making significant contributions to advancing the awareness and influence of the Meetings Industry in their communities.
