Logo beMatrix
Logo Singapore

Manchester EventCity joins fight against food poverty

Manchester venue EventCity has announced a new partnership with award winning UK social enterprise, Foodinate.

It is a partnership designed to fight food poverty and homelessness in the local community.

The largest, conference, exhibition and multi-purpose venue in the North of England is joining Foodinate’s ‘meal for meal’ concept. The campaign guarantees that for every meal served during a corporate event held at EventCity, Foodinate will, in return, provide a hot nourishing meal for a person in need, within the venue’s surrounding community.

Launched in Manchester in 2016, Foodinate has grown its impact on a national scale and notes that each meal served works as a tool to bring the recipient into a safe, warm environment where they are able to access services that could further lead to employment, housing and healthcare.

The campaign claims that 45% of those who enter a partnered charity to receive a Foodinate generated meal go on to take part in activities which boost confidence and skills, through the services made available.

Owners of the venue, Peel L&P, have confirmed that they will be taking part in the initiative during their own annual conference in September at EventCity, where the business will pledge 350 meals to those in need.

Steven Cook, F&B Director of EventCity, commented: “Over the past couple of years our city has experienced an extreme rise in poverty and homelessness. Working with Foodinate enables us to give back to our local community in a big way.

“Thousands of people visit our venue each month and to be able to give back a similar amount of meals to those in need, in our surrounding area is simply a huge breakthrough for us. We are hoping other companies are able to follow in our footsteps through witnessing the great work Foodinate participates in.”

EventCity has recently gained approval for a new bespoke venue which is set to open in Spring 2021. The purpose built facility will see a multi-million pound investment by its owners, Peel L&P.

Securing the former Soccerdome site, at 23,700sqm the new address will bring the venue closer to existing leisure destinations and hotels within TraffordCity, boasting ample parking alongside excellent road and public transport access.

Latest Issues