UFI, the global association of the exhibition industry, has named Koelnmesse as the winner of the its Operations and Services Award 2020.
The UFI Operations and Services Award "rewards the best exhibition industry co-operation that enhances customer experience". The Operations and Services Working Group invited venue operators and exhibition organisers to share good practice examples, and showcase successful operations partnerships where collaboration had enhanced the customer experience.
Jules Broex, vice-chair of UFI Operations and Services Working Group, said: “With great pleasure, we congratulate Koelnmesse as Award Winner for 2020. This year we focused on examples of successful operations partnership and how it enhances customer service.
"With its large-scale digital signage project, Koelnmesse focused not only on a strong visual presence but combined it with an intelligent digital communication system. The flexible information system combines Wayfinding, Infotainment and Advertising. The project was a joint development together with long-term strategic partnerships. The jury stated that this example of digital signage in the tradefair business set a new standard for the industry and it enhances the tradefair experience.”
Gerald Boese, president and chief executive officer at Koelnmesse, added: "This global-level award bestows special recognition for the shared, long-standing development work to improve the customer experience on the part of Koelnmesse and Samsung SDS. I am delighted for both partners’ teams of experts, as this award sets a high benchmark for live communication in the international tradefair sector. Digital signage has proven itself. It has long played a major role in providing visitor information and as one component of our exhibitor services. We will continue to develop new and useful digital products along the ‘customer journey’ – to enhance the experience and the outcome of tradefairs."
Koelnmesse will be invited to present its project during the 87th UFI Global Congress.