IFE goes Full Circle with three-year deal for zero-carbon show feature constructions

IFE, International Food & Drink Event, organised by Montgomery Events, a division of Montgomery Group, has signed a three-year deal with Uk-based contractor Full Circle Events & Exhibitions to construct three zero-carbon show features out of recycled and recyclable materials.

IFE 2023, which took place at ExCeL London, 20-22 March, was the first edition to use the recycled materials for the show’s Sustainability Stage, Trends & Innovation Platform and New Products Tasting Theatre.

Kane Thomas, sales and marketing director at Full Circle, commented: “When approached by Montgomery Events regarding the features on IFE, we saw instant correlation between their heavy focus on sustainability and our own company values and vision for 2023 and beyond.

“We worked closely with the organiser to utilise our full in-house capability across our large format graphics workshop, design studio and production team to approach it from a very different angle.”

Thomas added, that with a three-year commitment from both parties, working together to improve sustainability in events, Full Circle will reuse, repurpose, recycle and redesign the features year on year. He noted Full Circle was also currently working with other large global organisers to support their own Net Zero journeys.

Shane Hannam, managing director of Montgomery Events, added: “Montgomery Events is on an ongoing journey to run more sustainable events across the global business, and this multi-year agreement with Full Circle is a fantastic step forward and commitment to sustainability which we hope to emulate in our other events.”

The Sustainability Stage for IFE 2023 had the story of its production built into the design. The ‘rustic’ space was made using sustainably sourced, recycled materials. The stage combined repurposed scaffold railings, 100% recyclable PVC-free canvas wraps and OSB (recycled timber products) along with existing trad units, manufactured in-house at the Full Circle Workshop and with an infinite lifecycle.

Find out more about sustainability initiatives at IFE this year at ife.co.uk/sustainability