With major redevelopment work underway at its Vicenza Expo Centre, the Italian Exhibition Group’s (IEG) is rolling out its plan for tackling the transition phase and keeping its major shows on the road. The next edition of Vicenzaoro September (6-10 September) will involve the installation of temporary halls, an internal circulation system as well as a constant flow of communication with stakeholders.
As four editions (two in September and two in winter) of IEG’s international gold and jewellery show will take place while work to create the new 22,000sqm hall is ongoing, the organiser says it is working to guarantee exhibiting companies, buyers and visitors the best experience at the show in the period leading up to project completion, scheduled for mid-2026.
“One of the key elements to preserve the Vicenzaoro experience during the transition is the question of internal navigability,” says Mario Vescovo, director of IEG’s Vicenza branch as well as director of site operations.
“Since the current building site area is not available, we have designed a circulation loop that will reduce the visual and acoustic impact of the works to zero by opening up new entrances and connections thanks to the installation of three latest-generation temporary halls and a system of graphic elements to optimally direct visitor flows,” Vescovo adds.
Matteo Farsura, global exhibition manager of IEG’s Jewellery & Fashion division, says that dialogue with all the companies involved had helped identify solutions to preserve the Vicenzaoro format with a layout that maintains the number of exhibitors and enhances the trade show experience. “Having planned the editions that will take place in the interim period with this measure of detail and attention, we are already able to think about the Vicenzaoro of the future,” Farsura adds.
Redevelopment work continues at the site, including precautionary explosive ordnance clearance (EOC) work. This is in preparation for laying the foundations for the construction of the new hall, designed by Hamburg-based Studio GMP, also scheduled for September 2024.
