Event measurement experts Explori and Evolio Marketing have announced that they have entered into a North American strategic partnership, combining strengths to further expand their expo and corporate event measurement services.
UK-based Explori CEO Mark Brewster said: “We couldn’t have found a better partner at this stage in our strategy. Evolio’s experience, skills and reputation are second to none. Not only does this relationship deliver new resources, but it brings years of exhibit measurement specialism that is already adding value. The US has been the fastest growing market for us for the last three years. Having an expanded US presence and additional expertise sees us primed for further growth.”
“Having worked in event measurement and strategy for more than 20 years, I am confident that Explori’ s platform and expertise solves the problem of delivering quality research at a massive scale, regardless of the size and budget of an organisation’s event marketing programme,” said Joe Federbush, president, Evolio. “There are strong synergies between our businesses and I’m very enthusiastic about the enhanced benefits and insights they will bring to Evolio’s customers.”
Federbush has taken the role of executive vice-president, North America, at Explori and will oversee customer success, business development, and talent acquisition for B2B and B2C events, while continuing his role as president of Evolio.
“One of the most sought-after components of a strategic approach to measurement is the ability to provide large-scale industry and client benchmarks,” added Federbush. “Explori leads the market in this respect, and through our partnership, we can further accelerate the development of our event and exhibit benchmarks for in-person, virtual, and hybrid events, benefitting our clients significantly.”
Michael Dezso, head of experiential strategy, Czarnowski exhibit and event marketing company, added: “Providing our clients with measurement solutions is critical for their success and is an extremely important aspect of our business when managing strategic event programmes. The combination of Evolio and Explori will be a great solution and I'm looking forward to seeing this in action.”
