Event Tech Live is launching a dedicated show for the US and Canada this year, before the UK-based event returns to London in November with a hybrid edition.
Event Tech Live USA & Canada takes place on Tuesday 8 and Wednesday 9 June 2021, and will run to Central Standard Time, six hours behind GMT.
ETL USA & Canada will replicate the content and focus on technology of the UK show, with a steer towards the solutions helping organisers to keep hosting events through the pandemic and, ultimately, the pivot back to some sort of normal.
Consulting with North American influencers, including Marco Giberti and Dahlia El Gazzar, ETL USA & Canada will broadcast the action from two live stages while a third will show highlights, exclusive interviews and tech trials.
Marco Giberti commented: “Event Tech Live set tall targets when it launched in London seven years ago. I watched as the team there delivered them, from breadth and level of content and providing a platform for start-ups to taking it all digital in a few short months for virtual ETL (vETL), in the eye of the second Covid-19 wave. That passion, that ingenuity, which runs right across the show, is just what we need in among the event tech effort Stateside.”
Dahlia El Gazzar commented: “The impact event tech has in shaping our experiences changes by the minute. Having ETL USA & Canada as a hub for peer sharing new solutions, ideas and case studies, is just what we need here. It can’t be an afterthought anymore.”
Event Tech Live co-founder Adam Parry said: “There’s been an expressed desire from both North American-based attendees and our worldwide customer base for us to replicate the formula of ETL/vETL overseas.
“We can’t go there physically of course but the experience of planning and executing the first virtual Event Tech Live, which we ran for five days, providing what we promised it would, taught us a whole lot.
“We have the team to put a perfect digital show together; an event for expo organisers, event agencies, brands, corporates and meeting planners putting together/hosting events in the US and Canada.”