UFI, the global association of the exhibition industry, has named international exhibition organiser Easyfairs as the winner of the 2024 UFI Digital Innovation Award.
The UFI Digital Innovation Award celebrates strategies that showcase how technology can significantly impact trade show performance and how these innovations can benefit the entire industry. The 2024 Award focused on technological advances and aimed to celebrate innovators who push the boundaries of our industry with cutting-edge technologies.
Enrico Gallorini, vice-chair of the UFI Digital Innovation Working Group, commented: “This is an exceptionally exciting time for the trade show industry, where innovation and experimentation have never been more crucial. The integration of new AI tools is transforming how our industry can and must rethink internal processes and external deliveries. The strategic approach and vision developed by Easyfairs are truly astonishing, combining long-term vision with short-term actions. Their holistic approach, in-depth study, and applied methodology represent the cutting-edge use of AI in our sector today. Congratulations to Easyfairs.”
Stephan Forseilles, Easyfairs' chief technology officer, said: “Winning the Award means that we can put the spotlight on a team that has been pushing the boundaries of innovation for several years. It is also a recognition of all the efforts that Easyfairs puts, day after day, into being at the forefront of technology, and it proves that we are living by our slogan: ‘Visit the future’. It makes us incredibly proud, especially when we consider how strong the other finalists’ submissions were!”
The jury also congratulates the finalists – Integrated Systems Europe (ISE), Messe München GmbH, and Consumer Technology Association, producer of CES – for their innovative entries. Both the finalist and winner entries are available to view here on the UFI website.
The UFI Digital Innovation Award, part of UFI’s annual Awards which celebrate excellence across various categories, including human resources, operations & services, industry partners, marketing, sustainability, and digital innovation. For more information, visit www.ufi.org/awards.
The 2024 UFI Award winners will present their projects at the 91st UFI Global Congress, 20-23 November 2024 in Cologne, Germany. To learn more about the UFI Global Congress, visit www.uficongress.org
Easyfairs also won the 2024 UFI Sustainable Development Award. See here
