Swiss-based contactless event specialists, Konduko, has announced the appointment of Mathew James (pictured) as new VP for marketing and communications. He will lead the company’s effort in communicating how Konduko’s Kontactless Smart Events can allow the return of large exhibition events safely and successfully.
Matt Harris, Konduko founder & CEO, commented: “I’m pleased to welcome Mathew to the Konduko team. His relevant marketing, PR and brand development expertise will help us continue to grow.
“Contactless technology for events is here to stay. Not only does it reduce health risk factors, but it’s also already producing data insight that is driving more intelligent events that delivers significantly better ROI for organisers and exhibitors alike.”
Up until the end of 2020, James was the head of brand at UK-based events specialists, Southwater Event Group, which has five event businesses including UK venue, Telford International Centre.
James added: “I’m thrilled to be joining Konduko. The team has a clear business ambition for the future as well as industry-leading products that will help organisers, exhibitors and venues do more, better and safer business.”
A safe Konduko Kontactless Smart Event works by placing Smart Readers on entrances, exhibitor booths and in seminars. These are pre-loaded with exhibitor content that attendees can collect using their Kontactless Smart Badges. In return, exhibitors receive attendees contact details and information about their interest profile. This ‘Digital Handshake’, is an entirely contactless exchange. Event organisers and exhibitors can also make use of a range of in-depth real-time data to support event delivery and better lead generation.