Bizbash, part of the Tarsus Group, is to launch a new B2B event focusing on the sport industry. The show, Bizbash Sports, is scheduled to make its debut, 27-29 November 2023, in Washington DC, and will target sports executives concentrating on marketing, fan engagement and brand awareness.
In launching BizBash Sports, BizBash says it is building upon two decades' worth of editorial coverage highlighting creative integrations between elite sporting events and top brands. These include brand activations at the NFL Draft, US Open, NBA All-Star Game, and WrestleMania.
“Placing decision-makers from the sports and marketing worlds in one room will open the door to exciting new partnerships and business,” the company says.
