ASM Global, global venue management and event specialist has announced the appointment of Rob Wicks (pictured) as managing director of its P&J Live venue in Aberdeen.
Wicks joins ASM Global with 25 years of experience in the sports and events industry, working with rights holders, brands, host venues, governing bodies, promoters and agencies. He will be taking up the post on 5 June 2023 from his current role as commercial director at Aberdeen Football Club, where he has been responsible for all football club revenue streams, including partnerships and sponsorships, hospitality, ticketing, retail, memberships, marketing, communications, events and new stadium planning.
Wicks, who hails from South Africa and has worked in Europe for the past two decades, has delivered projects and events in 25 countries.
Marie Lindqvist, SVP Operations Europe at ASM Global welcomed Wicks to the team said he wold be “a tremendous driving force in his new role as P&J Live, a truly versatile and award-winning venue, looks to the future”.
Wicks added: “ASM Global is on a clear growth trajectory and P&J Live is a vitally important part of its European venue portfolio, so this a very exciting time to be coming on board. I see this as a terrific opportunity to play a leading role in Scotland’s new state-of-the-art event complex achieving its full potential. I already know some of the passionate and talented team who operate the venue and having spent the past five years in Aberdeen, I am able to bring a strong network and range of local experience to the role. The mix of a modern, world-class arena, sizeable conference and exhibition areas and flexible hospitality space means the venue is agile and able to adapt to meet the needs of a wide range of activities and entertainment genres which is going to be key to future growth.
Some of the key priorities that I see in the short to medium term are to enhance our key stakeholder relationships, better understand our customer base, look at ways to integrate innovative new technology to enhance the customer journey and ensuring there is an outstanding pipeline of world-class conferences and events to look forward to.”
P&J Live opened in 2019 and boasts 48,000sqm of multi-purpose event space, conference facilities and exhibition halls and an arena. it is the largest event complex in the North of Scotland.
This year the venue will see a wide-ranging calendar of conferences, awards and events including Offshore Achievement Awards, Aberdeen’s Sports Awards, Jurassic Live, Energy Exports Conference, and Elton John’s Farewell Yellow Brick Road Tour.
