Global event and venue management specialist ASM Global has announced, 19 October, a content and programming alliance with Marketplace Events, building on the network of consumer shows already available for more than 200 ASM Global venues throughout North America.
Ron Bension, ASM global president and CEO, said: “This past year in only our second year of existence, we have doubled down on our commitment to strengthening and expanding our position as the global leader in content and programming. Our new partnership with Marketplace Events, the largest producer of B-to-C shows, further reflects this commitment and is a tremendous win not just for ASM venues, but also for millions of additional show attendees and exhibitors that can now enjoy our amazing live experiences.”
The announcement comes on the heels of ASM’s expansion in its development and live event programming division, including the recent appointment of industry veteran John Boyle as its global chief content officer.
The alliance aims to utilise ASM’s international team to streamline the event planning process and assist them to extend into markets. Marketplace Events will also receive access to the live event industry’s expertise and ASM’s marketing resources, hoping to drive increased exposure, maximise revenue opportunities and enhance guest experiences.
Tom Baugh, CEO of Marketplace Events, commented: “In partnership with ASM’s diverse portfolio, depth of resources, unparalleled track record and event programming knowledge, we will now have the opportunity to produce more consumer shows with more total square footage in North America than any company ever.”
Marketplace Events currently produces a consumer show every five days on average annually in North America. The company conducts shows in 34 markets that attract 22,000 exhibitors and nearly 2m attendees annually.