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Organiser Roar Techmedia secures PE investment to buy Prysm portfolio

Trade exhibitions organiser Roar Techmedia says it has secured a significant investment from UK private equity firm Apiary Capital to fund the acquisition of a portfolio of events from Bristol-based Prysm Media Group.

The events are focussed on the healthcare, environmental and marketing technology sectors and include brands such as RWM, Naidex and B2B Marketing Expo.

Roar Techmedia was founded by CEO Duncan Kirk (pictured) and has developed a significant number of tradeshows. Chairman, Russell Taylor has sound M&A and operational experience having previously led ITE Group and Earls Court & Olympia.

“The healthcare, environmental and B2B marketing sectors are not only growing rapidly in terms of investment, but are also high on the public agenda,” said Kirk. “More effective management of the aging population, large scale commercial recycling and digital transformation, are all critical to how we live, communicate and work.”

“The potential to revolutionise these events not only in the UK, but also internationally, is significant,” he continued.

“Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach,” added Dan Adler, Partner at Apiary Capital. “The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us.”

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