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UFI signs up Freeman for multi-year Diamond Sponsorship

UFI, the global association of the exhibition industry, and brand experience and exhibition marketing company Freeman have signed a multi-year Diamond Sponsorship Agreement.

Both Freeman and its associated company Info Salons are long-standing supporters of UFI, and the new agreement – UFI’s highest tier of sponsorship – signals ongoing support of the Next Generation Leadership (NGL) Grant, UFI’s research activities and the UFI Global CEO Summit.

The new deal also provides Freeman with visibility across all UFI events and activities.

Kai Hattendorf, UFI’s CEO, says: “We are very pleased and grateful to Freeman for their continuous support. The Diamond Sponsorship programme is a key element in UFI’s funding, and we are very happy to add Freeman to the select group of partners who help us in this way to expand and deliver valuable research, education, advocacy, and networking programmes to our global membership and the exhibition industry at large.”

Bob Priest-Heck, Freeman’s CEO adds: “Over the years we have been proud sponsors of UFI’s Next Generation Leadership Grant program,e, and Research Partnership, all very important to our industry. As a Diamond sponsor it allows us to take that partnership to the next level on a global scale.”

UFI’s other Diamond Partners are TCEB, Qatar National Tourism Authority, and Shenzhen World Exhibition & Convention Center.

More detail about UFI sponsorship activities: www.ufi.org/contact-us/sponsorship-opportunities/


Photo: Signing the new sponsorship agreement at the UFI Global Congress in Bangkok. L-R: Kai Hattendorf (UFI CEO); Wilson G. Tang, (VP Innovation, Freeman USA); Nicolle Jayne Sing, Director of Client Services, Freeman, Craig Newman (UFI 2019 President), Jo-Anne Kelleway (CEO, Infosalons); Chris Preston (MD Freeman EMEA); Géraud de Dieulevolt (UFI); Nick Dugdale-Moore (UFI).

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