UFI, the global association of the exhibition industry, has launched its first in-depth research study of the exhibition industry in Latin America. The research is designed to support the future activities of UFI members and the wider industry in the region.
Trends identified from survey results of 126 companies in 17 markets included a variance in economic performance in 2019, with slow economic indicators in some countries while recovery in others. Strategic partnerships were identified as the first option for organic growth in the region, with 61% of venues engaged in renovation or enlargement processes in the last three years.
The first edition of the research was released during the UFI Global Congress 2019 in Bangkok, Thailand, 6- 9 November, and covers 17 markets in Latin America.
The research provides an economic overview of the region and current industry trends, as well as comprehensive data on the exhibition infrastructure across the region.
A second edition of the research will be released during the UFI Latin America Conference 2020 in Buenos Aires (Argentina), 20-21 April. This updated edition will be expanded to include data on exhibition organisers, service providers, and convention and visitor bureaus.
The data covered in the report offers real value to existing and potential UFI members who are either operating in Latin America or looking to do business with the region.
José Navarro Meneses, UFI Regional Chair Latin America said: “We are happy to welcome this report, the first of its kind done by UFI, and a testimony to the ever-growing support UFI provides to its members in Latin America.”
Ana Maria Arango, UFI Regional Manager Latin America, added that the region offered an array of opportunities to both local and international businesses and that the research was a key part of UFI’s activities to help to develop the exhibition industry in the future. The research was made available to UFI members as of 19 November 2019.
