IBTM World has broken its record for pre-arranged meetings, with numbers up 6% on last year’s total at this stage.
The show has also seen an increase year-on-year in the average number of appointments per exhibitor.
Furthermore, latest figures show that 61% of hosted buyers so far confirmed are new to IBTM World, giving exhibitors more opportunities to do business with completely new contacts.
David Thompson, Exhibition Director, said: “We’re delighted to announce such strong results at this stage of the event preparation. All indicators are that we’re going to have another record-breaking event in terms of the number of high-quality opportunities for our customers to do business. It’s also a huge boost for our team as we enter the final stages of preparation for the event.
“We continue to work hard to secure the highest calibre buyers for IBTM World, and to bring new buyers to the event to give our exhibitors a wealth of potential new business opportunities. We’re committed to building on the success of previous years to deliver more, even better quality meetings for our customers.”