Event Tech Live (ETL), a UK show dedicated to technology, have named Explori, the audience listening platform, as its official research partner.
Explori uses surveys, research and consultancy from event experts to create thorough audience insight for global trade shows, corporate and venue organisers.
This insight allows organisers to optimise their customer experience based on Explori’s key metrics.
Founded in 2011, Explori has worked with event organisers such as Clarion Events, dmg, Messe Frankfurt, Easyfairs, Reed Exhibitions, Informa and Hyve, formerly known as ITE.
ETL and Explori’s partnership will include creating a detailed report for event professionals across the industry. It will aim to de-mystify the technology trends, activities and developments within the event industry, offering details of current spending patterns and predictions.
The report will be relevant to professionals in all sectors of the event industry, encompassing conferences, festivals, exhibitions and the corporate sector.
Suzanne van Monfoort, a research director at Explori, said: "We are excited to partner with the team over at Event Tech Live / Event Industry News on their new research project.
“Organisers are galvanising to adopt technological solutions that will enhance the event experience and measure its performance. The research we are conducting around Event Tech Live 2019/20 aims to provide useful insights that will help organisers excel in this time of technological transition."
Adam Parry, co-founder of ETL, said: “We’re really pleased to partner up with Explori. We want to collect all our industry knowledge and understanding and compile it all together to offer a single source of information for event professionals. If all goes well, this will be a yearly enterprise.”