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SISO Leadership Conference to offer insight on Shinola, shark tanks and Explori data

The SISO Leadership Conference takes place in the Cobo Center, Detroit, USA, next month with a curated session line-up featuring the latest market trends presented by top industry professionals.

On 14 August content includes, The Evolution of a Brand, by Tom Lewand, CEO of Detroit-based luxury goods brand Shinola, who will give an insider look at Shinola’s “entrepreneurial spirit” and how the brand was built.

There will also be a session on how to evolve to the next level of personalisation and using personas for your events. That means knowing your unique selling proposition for each of your target audiences and examples will be drawn from successful marketers putting this knowledge into practice.

The 15 August will see the 7th Annual SISO Event Innovation Battlefield: Part American Idol, part Shark Tank, where delegates will hear from enthusiastic early-stage innovators who are bent on disrupting and rethinking the event industry.

The organisation promises ideas that you can use to constructively disrupt your own organisation—before someone else does.

Also on the menu will be a session: A Global Perspective: How do attendees and exhibitors around the world view trade shows as a channel? Latest industry insights will be offered from UFI and Explori’s Global Visitor and Exhibitor Insights Reports supported by SISO, — the biggest studies of their kind undertaken in the exhibition industry.

More information available from: SISO Leadership Conference website.

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