NürnbergMesse forms new units to lead on Digital and Services

NürnbergMesse is forming two new key units – Services and Digital.

Dr Martin Kassubek (pictured) will head the new Corporate & Digital Development unit from 1 September, while an appointment is still to be made for the head of the Services unit.

In another key personnel change at the top, Thomas Preutenborbeck is to succeed Richard Krowoza as head of the Own and Partner Events unit on 1 September.

NürnbergMesse CEOs Dr Roland Fleck and Peter Ottmann highlighted the importance of the organisational and personnel decisions: “We’re very pleased that after an extensive search, we’ve found two excellent people to fill these key positions, and we’re still on the lookout for one more strong personality. We’re certain they’ll help keep NürnbergMesse as successful as ever, tomorrow and beyond.”

A statement in the name of both Chief Executives said: “The tradeshow business is facing major challenges. Both the digital transformation and generating added value beyond the classic square meter of space have become critical factors for an events company’s success. So, we at NürnbergMesse will be facing up even more vigorously to this complex task, and to do that we’ll need the right organisational structures and capacity so we can take the important next steps successfully.”

Ottmann said that creating digital business models would become a central function in the tradeshow business of the future: “The digital transformation will be a critical factor for companies’ success. Dr Martin Kassubek is bringing us all the necessary qualifications to make NürnbergMesse fit for these new challenges,” he said.

Kassubek feels the challenges are clear. “Digitalisation will impact the entire company, so all our specialised units need to work together actively. And since ‘online’ and ‘on-site’ are not mutually exclusive, NürnbergMesse must also continue more and more to address the question of how we can integrate technologies globally into our successful services. After all, we’re certain that trade shows will remain the main component of our value chain for decades to come.”

Dr Roland Fleck and Peter Ottmann also thanked Preutenborbeck’s predecessor, who soon celebrates 33 years at NürnbergMesse. “Richard Krowoza has played a significant role in making NürnbergMesse what it is today. It’s also his achievement that our core business – organising tradeshows – has performed so well. He has always kept NürnbergMesse’s success in his thoughts, with dedication and passion – a commitment like that deserves the greatest respect.” 

With Thomas Preutenborbeck as the new head of Events, they said, NürnbergMesse would also be getting “a true ‘home-grown player’ from NürnbergMesse, in the best sense of the term. He has extensive expertise in organising leading international trade events, and he has an excellent knowledge of the company, our strategic partners, and our customers”, said Dr Fleck.

NürnbergMesse Group is one of the 15 largest tradefair companies in the world. It comprises NürnbergMesse GmbH and its 14 subsidiaries and affiliates. The company employs more than 1,000 people at 10 locations in Germany, Brazil, China, India, Italy, Austria and the USA.

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