MCEC ready to take AIME

Melbourne at night

Australasia’s largest gathering of buyers and exhibitors in the meetings and events industry returns to Melbourne, 18-20 February for AIME.
Host venue again is Melbourne Convention and Exhibition Centre (MCEC).

AIME takes a new direction for 2019, with Talk2 Media & Events delivering the event for the first time since the exit of Reed as organiser.

MCEC Chief Executive, Peter King says this will be the first time many attendees see the full scope of his venue’s AUD$200m (US$141.9m) expansion that opened in July last year.
“At AIME this year we really want buyers to see how such a big place can hold so many little surprises,” King said.

“MCEC’s spaces will be completely fitted out so that AIME attendees can see our breadth of offerings.

“Not only have we added 9,000sqm of flexible space, a multipurpose theatre with 1,000 seats and a gala banquet room, but we’ve also been able to utilise innovative technology to broaden the variety and scope of our food experiences.”
MCEC will be showcased at Melbourne stand B13, with some notable activations.