The global exhibitions market is forecast to grow 4 per cent to 2021 with Southeast Asia high on the radar for international organisers
Globex 2017: the global exhibition organising market: assessment and forecast to 2021, produced annually by strategy consultancy AMR International, found that the global exhibition organising market will continue growing at approximately
4 per cent CAGR1 through to 2021 and international organisers seeking new growth opportunities should consider Singapore, Thailand, Malaysia, Vietnam, Macau and the Philippines.
Diana Gineva, editor of Globex 2017, said: “Provided the global economic and political environment remains resilient, we forecast five years of solid growth across the global exhibitions market. Emerging markets
and the Gulf Region continue to drive global growth, in addition to the recovery in mature markets, driven by overall improved macroeconomic conditions.”
“Despite their relatively small size, Southeast Asian countries are generally enjoying rapid volume growth, generally faster than GDP, driven by economic growth, increasing regional trade flow and domestic demand, as well as strong government support, through dedicated local convention and exhibition bureaus.”
Volume growth in most mature markets such as the US and the UK remains in line with GDP.
Germany registered a record strong biennial year 2016 with a number
of flagship biennial, triennial and quadrennial shows taking place. China, meanwhile, cemented its position as second largest exhibitions market after the US and is forecast to retain the runner-up place in the long term.
Following a period of severe decline, Russia and Brazil are forecast to stabilise in the short term, and recover after 2018 provided that their macroeconomic and political environments improve.
