RAI Amsterdam underwent a digital rethink of its exhibitor order and service management system, with help from Ungerboeck
The RAI Amsterdam is one of the most prestigious convention and exhibition centres in Europe. Host to a variety of trade fairs and exhibitions, including a number of self-organised shows, the RAI sought a solution to streamline its services.
Like many other venues worldwide, the importance of digitising the exhibitors’ journey, so giving staff more time, is crucial. Ungerboeck Software’s Exhibitor Service Center was the chosen solution for the needs of the RAI Amsterdam.
What is Ungerboeck?
Ungerboeck Software is an event-centric software solution designed to understand the needs and wants of venues worldwide. The Exhibitor Service Center is a one-stop-shop where exhibitors are empowered to manage their accounts, purchase services, place orders, view deadlines and other pertinent information specific to the show experience.
Ungerboeck’s powerful back office is integrated with the Exhibitor Service Center, allowing immediate access to real-time information and eliminating dual-entry.
A central tool for exhibitors
The design of the Exhibitor Service Center allows the exhibitor to navigate through the experience with clarity. The exhibitor is free to research the products and services without pressure and on their own time. Images of the products allow exhibitors to truly visualise their experience at the venue. On-page recommendations or requirement of additional items based on the selection guides the exhibitor through the selection process.
“The great possibilities of visualising items is extremely helpful as clients get a much better idea of the services and items,” says Frieda Barendse, head of exhibitor services of RAI.
Sales automation
“The idea of a self-service portal gives exhibitors much more flexibility when it comes to preparing their show participation. At the same time, exhibitor sales departments have more time to face clients and consult them with more complex requirements,” says Thorsten Kolbinger, managing director of Ungerboeck EMEA.
The benefit is two-fold: exhibitors are able to better visualise the products and the venue’s sales efforts can be focused on the more personal side of the business. Proactive communications to exhibitors who have not yet ordered can be done quickly and efficiently. Additionally, emails can be sent directly to those who have items saved or with abandoned items in their carts. Information vital to the exhibitor’s experience can be prominently displayed: deadlines for item or service cut-offs (including pricing tiers, i.e. standard/late), packages for commonly bundled items, scheduling of services or items ordered, and much more.
With the exhibitors able to manage their own experiences, the idea is that the venue’s focus can then shift to creating an experience that is personalised. RAI reports higher exhibitor satisfaction as a result of its implementation.