UBM has acquired The Battery Show North America from UK-based Smarter Shows.
The acquisition further consolidates UBM’s position as the largest events organiser in the US and adds the energy storage vertical to its Advanced Manufacturing Group (AMG).
The Battery Show comprises three co-located events that run annually each September in Novi, MI, a suburb of Detroit. These include, The Battery Show, Electric & Hybrid Vehicle Technology Expo and the Critical Power Expo. In 2016, the combined events attracted approximately 530 exhibitors and 7,000 attendees.
The event is a strategic fit with UBM’s Advanced Manufacturing Group and is a forum for buyers and sellers of batteries and related equipment to meet and do business .
The market is expected to grow rapidly driven by the energy storage needs of renewable energy grids, electric vehicles and manufacturing facilities.
UBM’s Advanced Manufacturing Group is the leading events producer for the global $3 trillion advanced manufacturing industry, with eight annual and three biennial events.
“The Battery Show has tremendous synergies with UBM’s existing advanced manufacturing business and we see great opportunity for growth on both sides as the brands serve many of the same industry sectors - including medical, aerospace, consumer goods, electronics and automotive, to name just a few,” said Scott Schulman, CEO, UBM Americas.
Added Lori Silva, managing director, Advanced Manufacturing Group, UBM Americas added: “The Battery Show is without a doubt the leading event in the booming global market for batteries and energy storage, and we couldn’t be more pleased to welcome such a complementary show to our advanced manufacturing lineup.”
James Reader, CEO, Smarter Shows commented: “UBM Americas is the perfect home for The Battery Show North America. The event is synergistic with the existing properties in the Advanced Manufacturing Group; UBM shares our same deep focus on innovative manufacturing communities and there is clear scope to cross-promote between the shows.”