SaaS startup Akkroo, a company that provides event data capture solutions, has welcomed IBM to a client list that includes PayPal and Conde Nast.
Recent developments to the Akkroo platform include improved lead management for large teams, enhanced integrations with systems such as Marketo and Salesforce.
Akkroo CEO and cofounder Chris Wickson, commented: “We’ve been working with IBM teams in various countries at selected events over the past couple of years, so to tie this up into a global, enterprise licence arrangement is a fantastic step forward for the business.
“For a business like IBM, who exhibit at thousands of third party events and trade shows each year, having a universal, streamlined and consistent approach to lead capture through Akkroo means they can fill a huge void that previously existed when it comes to tracking the success of events and calculating ROI.”
