The 14th edition of the SIGN CHINA and LED CHINA events played host to the debut of the 'O2O2O Solution', jointly developed by UBM and Alibaba's B2B business units - including Alibaba.com and 1688.com, the platforms for online wholesale trade of the Alibaba Group.
The two parties announced their strategic partnership in December 2015 to create B2B trade sourcing experiences, integrating the online and offline trading scenes.
The SIGN CHINA and LED CHINA events were held from September 19-22 at the Shanghai New International Expo Centre (SNIEC).
The 'O2O2O Solution' display at SIGN and LED CHINA encompasses a 350sqm booth space that includes interactive demonstrations of the O2O2O Solution System, VIP meeting rooms and lounges, an experiential wall showcasing the Trade Assurance program by Alibaba B2B - a programme aiming to boost trust between buyers and sellers engaged in cross-border trading - and a dedicated O2O2O Solution Concierge Team to help business matchmaking.
"We are excited to see the collaboration yield fruit with the official launch of the 'O2O2O Solution'. We look forward to working with an influential partner like UBM to bring unprecedented trading experiences to the B2B community," said Kevin Ren, general manager, Alibaba.com.
"We are honored to play host to the debut of the 'O2O2O Solution'," said David Tang, managing director of UBM Trust and organiser of SIGN and LED CHINA. "Through this collaboration between UBM and Alibaba B2B, we are able to offer new added value for our exhibitors and visitors. For example, the online showroom further enhance our exhibitors' business opportunities, allowing our visitors and buyers to better search and meet their next supplier or business partner in China."
